Osmo.

Helping a Global EdTech Brand Understand Families, Educators And The Middle East Market.

FSM partnered with Osmo to design regional research programmes, facilitate qualitative consumer insight and translate market intelligence into practical recommendations that informed product positioning, messaging and commercial growth.

The most successful market entries begin long before the first product reaches the shelf.

Strategic Principle

Services

Market Research Consumer Research Focus Groups Influencer Strategy Market Insight

Focus

Market Entry Commercial Strategy Product Positioning

Sector

Education Technology

Client

Osmo

Partnership

Strategic Advisory

The Engagement

The Challenge.

Osmo required a deeper understanding of how parents, educators and children interacted with educational technology across the Middle East. The objective was to generate reliable consumer insight that could inform product positioning, marketing strategy and future commercial decisions.

Key Outcomes

  • Designed and managed regional focus group programmes

  • Facilitated qualitative consumer research

  • Managed the regional parent influencer programme

  • Generated actionable customer insight

  • Informed product positioning and messaging

  • Supported commercial planning through strategic recommendations

Highlights From The Partnership

  • Consumer Research

    We designed and facilitated qualitative focus groups across the region, creating an environment where parents and educators could openly discuss learning needs, purchasing behaviour and perceptions of educational technology.

  • Parent Influencer Programme

    Alongside formal research, we managed Osmo's regional parent influencer programme, coordinating trusted voices across multiple markets to increase product awareness while gathering valuable real-world feedback from families.

  • Insight To Strategy

    Every insight was translated into practical recommendations that helped shape product positioning, messaging and commercial strategy, ensuring business decisions were grounded in genuine customer understanding rather than assumption.

Project Overview

An overview of the engagement, including the commercial context, strategic focus and capabilities applied throughout the partnership.

  • Osmo

  • Education Technology

    • Market Entry Strategy

    • Consumer Insight

    • Product Positioning

    • Commercial Growth

    • Market Research

    • Consumer Insight

    • Focus Groups

    • Influencer Strategy

    • Commercial Advisory

  • Strategic Advisory

The Engagement

Every engagement begins with understanding the challenge. We explore the context, the strategic approach and the outcomes delivered.

  • Osmo required a deeper understanding of how parents, educators and children interacted with educational technology across the Middle East. The objective was to generate reliable consumer insight that could inform product positioning, marketing strategy and future commercial decisions.

  • Designed and managed regional focus group programmes

    Developed and delivered qualitative research programmes across multiple Middle East markets.

    Facilitated qualitative consumer research

    Captured detailed insight from parents, educators and children to understand purchasing behaviour, product expectations and learning needs.

    Managed the regional parent influencer programme

    Built and coordinated a trusted network of parent advocates to generate authentic feedback and community engagement.

    Generated actionable customer insight

    Translated research findings into commercially relevant recommendations for product development and positioning.

    Informed product positioning and messaging

    Supported the development of market-specific messaging aligned with regional audience expectations.

    Supported commercial planning through strategic recommendations

    Provided ongoing strategic counsel to help shape go-to-market planning and long-term regional growth.

  • Regional Consumer Research

    Designed and facilitated qualitative focus groups across key Middle East markets, providing a deeper understanding of parents, educators and children's attitudes towards educational technology.

    Consumer Insight

    Generated evidence-based recommendations that informed product positioning, messaging and commercial decision-making.

    Parent Influencer Programme

    Developed and managed a regional network of trusted parent creators to strengthen advocacy and gather authentic user feedback.

    Go-to-Market Strategy

    Applied research findings to support market entry planning, audience segmentation and regional growth priorities.

    Strategic Advisory

    Provided ongoing communications and commercial counsel throughout the partnership, helping align insight with long-term business objectives.

Independent Advice Starts With Understanding.

We help organisations navigate complex commercial, reputation and growth challenges through independent strategic advice tailored to their business objectives.

Have a challenge worth understanding?


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